We are delighted that world authority on corporate responsibility and sustainable capitalism (and a long-term friend) John Elkington has joined our Advisory Board.

John adds, “We have limited time to address an increasingly interlinked Gordian Knot of systemic challenges. The standard issue human brain is not fit for purpose, so needs support from IT, expert systems and, yes, AI. But such technologies and tools must be accessible to all if the outcomes are to economically, socially, environmentally and politically sustainable. We all urgently need help from digital natives—which is where I see Icebreaker One playing a critical enabling role.”


About the IB1 Advisory Board

Advisory Board Members are independent, neutral experts who volunteer their time to help advise Icebreaker One in the delivery of its mission. 

Members are encouraged to act as a ‘critical friend’ to IB1, and to bring their knowledge and expertise to help deliver its mission to:

  1. Provide strategic guidance and direction based on their expertise & market insights
  2. Actively facilitate connections with senior leaders
  3. Where appropriate, represent IB1 in public forums

Reference: Terms of Reference for the IB1 Advisory Board


About John

John Elkington is an award-winning world authority on corporate responsibility and sustainable capitalism, a bestselling author and serial entrepreneur. John is the founder and chief-pollinator of Volans, which works with leaders to make sense of the emergent future. 

Volans tackles some of the world’s most challenging problems, helping key actors move from the responsibility agenda through resilience to regeneration via strategic advisory work. John’s thought leadership is brought to bear in Volans Inquiries including Project Breakthrough,  Tomorrow’s Capitalism Inquiry and the Green Swans Observatory.  

John has helped create and incubate movements including the B Team, the Dow Jones Sustainability Indexes, the Global Reporting Initiative, and B Lab UK and he was a faculty member of the World Economic Forum from 2002-2008.

In 2009 John was named 4th in an international survey of Top 100 CSR leaders, after Al Gore, Barack Obama and Anita Roddick. 

John has addressed over 1,500 conferences globally and has served on over 80 boards and advisory boards. He is the author or co-author of 20 books, the latest being Green Swans: The  Coming Boom in Regenerative Capitalism

In 2021, John won the World Sustainability Award.

Website: volans.com Twitter: @volansjohn and @volanshq.